Cause Related Marketing - Fundraising Ideas - Telemiracle / Kinsmen Foundation Inc.

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Cause Related Marketing


Driving business with a charitable tie-in, best sums up cause-related marketing, as does doing well by doing well.

The 1999 Cone/Roper Trends Report found that consumers want to do business with companies that give back to their communities.

Examples of cause-related marketing programs are:

Among the benefits of good cause-related marketing programs are increased sales (of a specific product or event product line) and employee and supplier involvement.